Electronic marketing essay about How can the Internet and related

Electronic marketing about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation - Essay Example Trial and error design is also a new tool in this case to check the user adaptability into a certain new product before getting it into the market in a fully fledged style. Normally the outcome is a perfectly designed product that gets appreciation from the users & consumers. The whole concept of mass customisation is that the users customise these products in their own ways. However; it is evident from this approach that if the user is not interested in the customisation of the certain product, then there is no need of customising it and pursuing through it. This essay will explain the relationship between the mass customisation strategies and the personalisation techniques which make up the basis for a customer to analyse the products in their own style and then help the companies make decisions regarding the empowerments and the use of technology. This actually empowers the customers to choose among different products by looking through them and feeling them in a way themselves, and making a selection through this process that leads to a successful product development in the market. This in turn influences the customers’ thinking patterns in terms of the product selection and then the right kind of product / item is chosen which brings along greater satisfaction and greater amount of self-motivation for the customers. And, also this way the customer take charge of what they are using by selection process. Personalisation concept was not implemented when it was first proposed almost thirty years back; however it is being applied now after so many years after the advent of IT and internet. Since the companies are using the internet more and more for their betterment and empowering the customers to make partial decisions on their behalves. Personalisation has recently become totally a part of ebusiness, as this concept indicates many things that the theorists and the practitioners would love to know about in

Creative Innovation in an Organisation Coursework

Creative Innovation in an Organisation - Coursework Example As aptly put by Robbins (1993, p. 679), â€Å"in the dynamic world of global competition, the innovative organisation is more adaptive and more likely to thrive.† Against this background, this report seeks to evaluate the extent to which organisations that have fostered an innovative culture have revitalised their operations by paying particular attention to Sony Corporation. Thus, the relevant question is: How can an organisation become more innovative? As such, this report is divided into different categories that deal with different aspects of the concept of innovation and how they are being applied in the operations of Sony Corporation. The report starts by describing the organisation and what it does and this will be followed by a clear explanation of the mission and vision of the organisation and the importance of innovative management in their strategic plan. Then after this, the report is divided into four tasks which focus on different aspects of innovative management . The first task seeks to evaluate the current creative and innovative process used by Sony Corporation in comparison to other organisations. The second task focuses on ways that can be implemented to positively embrace innovation and change. The third task looks at factors that influence as well as drive the organisation to develop creative and innovative management process. The last task looks at the rationale of persuading others to effect change in an organisation. ... The last task looks at the rationale of persuading others to effect change in an organisation. 1.1 Description of the organisation Sony Corporation was founded in 1946 and it specialises in manufacturing home appliances like audio and video gadgets or entertainment such as motion pictures and musicas well as DVDs, LCD televisions, information and communications or electronics such as AV/IT products & components like printers and monitors according to its official website. The Sony Group also deals with game such a s PlayStation and Financial Services which include insurance and banking sectors. Sony Corporation is headquartered in Tokyo Japan. The company seeks to entrench its position through representing a wide range of business in electronics while retaining its uniqueness globally. According to information obtained from its official website, Sony's R&D mission is as follows: "Technology for Inspiration and Shared Experience." Until recently, the framework for consumer experience has been described as "Take/Capture, View, Store, Listen, Create." This motto encompassed the basic services and products offered by this organisation. The vision of the organisation is â€Å"to fully leverage on this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.† The company is specifically concerned with establishing itself a force to reckon with in the electronics industry globally. However, information obtained fro m its official website posits to the effect that different forms of enjoyment are also emerging.